GoPass Flyer Design

Details
Who: Tourvest Destination Management
Year: 2015
Category: Travel and tourism
Services: Graphic design | Indesign | Illustrator
Description
I designed this flyer for Tourvest Destination Management to promote their GoPass accommodation voucher—an offering focused on flexible, room-only stays across South Africa. Using TDM’s brand palette of golden yellow and rich brown, the design captures both warmth and sophistication.
A bold headline anchors the top of the flyer to instantly communicate the value of flexibility, while a clean, structured layout makes the details easy to digest.
To reflect the diverse experiences the voucher covers, I created a set of colourful tags—“bush, coast, city, and berg”—each paired with a vibrant circular image and textured background. The result is a bright, engaging piece that celebrates South Africa’s landscapes and encourages exploration.


