Branding Design
A branding strategy lays the blueprint for what makes your business unique. It encompasses your brand’s core values, vision, and visual elements. My branding services focus on defining your brand’s essence and positioning and what sets it apart in a competitive market and in the minds of your customers. I also create a clear visual identity to ensure a consistent and recognisable visual representation of your brand.
- Simple branding packages for startups or small businesses
- Advanced packages for a comprehensive and cohesive identity
- Tailored packages based on your goals and budget
Design is the silent ambassador of your brand
- Paul Rand
Brand positioning
Brand positioning serves as the foundation for all your marketing and communication efforts. It's about clearly and concisely communicating what makes your brand special and why it's better than the competition for your target audience.
Corporate profile
A corporate profile is a high-level summary of a company, covering its history, structure, offerings, and other relevant information. It aims to provide a clear and concise understanding of the organization.
Visual identity
Your visual identity is the collection of visual elements—like your logo, colours, fonts—that represent your brand. It’s a visual language that reflects your brand’s personality, values, and message through how it looks and feels.
Brand guidelines
A comprehensive rulebook that describes all your brand assets including your values, mission, company profile, visual identity, and designates how and when to use these assets.
Branding packages
Basic: This package includes essential elements to get started with branding. It is ideal for new small businesses or sole proprietors. It includes a logo, a simple visual identity, and basic brand guidelines.
Intermediate: This package is ideal for any business looking to enhance its brand image. It includes a logo, visual identity, brand guidelines, and a company profile.
Advanced: A complete branding solution for businesses that need a polished, high-impact presence across digital and print media. Similar to the intermediate, but it includes a brand strategy, templates, print collateral, and a website.
Create your package: With this option, you can select the branding elements that best suit your business, ensuring you get exactly what you need without paying for extras you don’t.
Process
- Discovery and conversation: We start with a questionnaire and a free 15-minute call to understand your business, goals, and competitors.
- Evaluation: Review your current branding (if any) and assess how consistently your brand appears across digital and physical touchpoints.
- Strategy: We define your target audience, uncover customer needs, and establish a strategic brand positioning and corporate profile.
- Brand development: We craft key brand elements, including your purpose, mission, values, unique selling points, messaging, and tone of voice.
- Design: We create your visual identity, including logos, typography, colour palette, print collateral, digital assets, and brand guidelines.
- Delivery and rollout: You receive all final brand assets, ready for seamless implementation across your marketing and business operations.
Branding design
Elevate your brand with a strategic, high-impact visual presence that builds trust and credibility, and that shapes how customers perceive your products or services.
The power of branding
Influences customer perceptions
Drives purchasing decisions
Market differentiation
Higher perceived value
